Sharing the “New Glensheen” on Social Media: An Interview with Jane Pederson, Glensheen Mansion’s Marketing Manager

As a native of the east coast, I had never heard of Glensheen Historic Estate in Duluth, Minnesota until I stumbled on this profile from The Current: “Glensheen reinvents itself with live music, new perspectives, and kayaks.” I was intrigued by the steps this 39-room historic mansion is taking to buck the trend of declining historic…

I’m Leading an AASLH Webinar Series on Marketing and Social Media for Museums & Historic Sites

I’m excited to share that, after the success of my first webinar for AASLH, Social Media 101 for Museums and Historic Sites, I’m going to be teaching four more webinars this summer on marketing and social media. The webinars all stand alone, so you can watch all of them or choose the ones that address challenges you…

Using Instagram to Incorporate Visitor Reactions into the Exhibit: An Example from the Wellcome Collection

I’m currently on holiday in London for two weeks. Of course, as a DC native living in Nashville, I miss the capital’s near-infinite supply of museums, so I’m doing my best to see as many of London’s amazing free museums as possible. While most of the larger institutions (Tate, British Museum, National Gallery, etc.) could…