Self-Publishing for Museum and Public History Professionals (Live Webinar: Jan 23)

Frustrated by traditional publishing in our field? Eager to get your timely book on the field published while the content is still relevant? Sick of minuscule royalties and low sales? Want to take control of the publishing process and actually make money on your books?

When I wrote my book on podcasting for our field, Your Museum Needs a Podcast, all these questions applied to me, and I wanted my book to be affordable for anyone working in a museums, history organization, or cultural nonprofit.

After a lot of research, I settled on self-publishing through Amazon in three formats: e-book, paperback, and Audible audiobook. The whole publishing process, from editor to first sale took only one month. I can control the price of my book, order extra copies for a few dollars whenever I want, and with 70% royalties, I’m can keep the price low while still making money on each book sold. And at the end of the day, I own all the rights to my book, so I can also decide to print and sell it somewhere else whenever I choose.

In this webinar, I will:

  • go over the benefits of self-publishing (and a few warnings before you get started)
  • explain how to get editing, formatting, and a great cover without a publisher
  • walk you through the process of self-publishing on Kindle Direct Publishing (Amazon) from start to finish
  • share tips and tools for marketing your book

There used to be a stigma around self-publishing, but our cultural priorities are shifting, and now your audience cares more about content, price, and access than having a publisher’s logo stamped on the back cover.

Join this webinar to find out how to publish more accessible books, reach more people with your expertise, and actually make a profit on your intellectual labor.


Date: January 23, 2018

Time: 11am EST/ 4pm GMT

Length: 75 Minutes

Cost: $15.99 (USD)

Location: Live online webinar

Instructor: Hannah Hethmon is an independent communications consultant specializing in all things podcasting + cultural nonprofits. She is the producer of the AAM award-winning podcast, Museums in Strange Places, and the author of Your Museum Needs a Podcast: A Step-By-Step Guide to Podcasting on a Budget for Museums, History Organizations, and Cultural NonprofitsHannah worked for many years in for-profit marketing before entering the museums/public history field. She has an M.A. in Viking and Medieval Norse Studies from the University of Iceland and recently finished a Fulbright Fellowship in Iceland studying Icelandic museums and language.

Access: A recording and transcription of the webinar will be sent out to registrants within 48 hours of the live event.

Instructions: Registrants will receive instructions on how to access the webinar a few days before the live event.

Questions? Contact me.

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