I’m Leading an AASLH Webinar Series on Marketing and Social Media for Museums & Historic Sites

I’m excited to share that, after the success of my first webinar for AASLH, Social Media 101 for Museums and Historic SitesI’m going to be teaching four more webinars this summer on marketing and social media. The webinars all stand alone, so you can watch all of them or choose the ones that address challenges you are facing.

AASLH webinars are $40 for members and $60 for nonmembers. You can save 25% off one or all of the webinars using this promo code: MARKETINGSERIES.

Can’t watch at that time? Every AASLH webinar is recorded and emailed to registrants after the event (along with any additional resources, which in my case will be a lot!).

Here are the full descriptions of the webinars:

Planning for Marketing at Museums and Historic Sites

Marketing is crucial for small museums and historic sites, but where do you begin? In this webinar, AASLH’s Hannah Hethmon will teach you, step by step, how to create a marketing plan tailored to your organization’s unique needs. A good marketing plan can help you more effectively allocated time and money, get approval for a marketing budget, keep you focused on high-priority goals, and ensure that your marketing objectives and methods are supporting your institutional mission.

Working through a series of prompts and questions, you will get a chance to see other organizations’ answers and get real-time pointers. At the end of the webinar, you will have the outline and notes you need to write your own marketing plan.

Facebook for Museums and Historic Sites

Facebook is used by over 100 million adult Americans every day and is the most popular social networking site in the US and the world. It’s important that museums and historic sites know how to effectively use this platform to increase awareness of their institution, further their mission, engage their audience online, and inspire new and existing audiences to visit. Join AASLH’s Hannah Hethmon for an in-depth look at Facebook for museums and historic sites. Topics covered will include:

  • Creating an appealing Facebook page for your organization
  • Growing your Facebook audience
  • Best practices for posting
  • Crafting engaging, mission-focused posts
  • Using Facebook Live, Events, Live, and other free features
  • Paid advertising and sponsored content on Facebook
  • Real examples of museums and historic sites that are using Facebook well

Twitter for Museums and Historic Sites

Today, Twitter is often the first place news breaks, the best way for strangers all over the world to discuss a similar interest, a direct connection to celebrities and politicians, and many more applications. How does your organization fit into the pictures? When used effectively, museums and historic sites can use Twitter to increase awareness of their institution, further their mission, engage their audience online, and inspire new and existing audiences to visit.

Ready to get started or improve your existing account? Join AASLH’s Hannah Hethmon for an in-depth lesson on Twitter for museums and historic sites. Topics covered will include:

  • Creating an appealing Twitter profile for your organization
  • Growing your Twitter audience
  • Best practices for posting and ideas for finding your organization’s Twitter voice
  • Storytelling on Twitter
  • Utilizing hashtags and participating in planned and impromptu hashtag conversations
  • Real examples of museums and historic sites that are using Twitter well

Instagram for Museums and Historic Sites

Instagram is a growing image-sharing platform where younger audiences (and older ones too) share everything from casual snapshots to professional photography and art. Increasingly, Instagram connects artists, photographers, and influences around shared locations, interests, and hobbies. Museums and historic sites are well-positioned to use Instagram to increase awareness of their institution, further their mission, engage their audience online, and inspire new and existing audiences to visit. In this webinar, AASLH’s Hannah Hethmon will give an in-depth lesson on Instagramming for your institution. Topics covered will include:

  • Creating an appealing Instagram profile for your institution
  • Growing your Instagram audience
  • Best practices for posting and tips on what to post
  • Communicating with images
  • How to connect with influential Instagrammers and host Instameets
  • Real examples of museums and historic sites that are using Twitter well
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